Google TV vs Apple TV – Here Begins The Big Set-Top Box Smack Down

Posted by avijit.bajpai on October 18, 2010

With the Google’s highly anticipated Google TV platform seems all geared up to hit the market sometime soon, IT experts and enthusiasts have understandably been busy pitting it against its closest rival – Apple TV. In fact, the all new Google TV comes high on the heels of a significant overhaul of Apple TV. This would perhaps give Google a cut above Apple. Like the search heavyweight did in smartphone space with Android, here too it will have benefit of being the ‘second-mover’.

Apparently, the preliminary aim of both the platform is to dish up videos on demand. The only difference being the manner in which they do so. Both platforms are designed to offer TV shows, music, movies, and other multimedia stuffs. These are the junctions where the Internet meets Television to present something of high entertainment value. Herein we run you down through some of the differences between the two platforms. The foremost thing in the Internet TV space is content. All goes in vain if the platform you opted fails to offer you the content you have been looking for. Apple TV brings you the content of providers with whom Apple has partnership agreements. Just go through the iTunes Store to find out if your favorite show features in there. Besides, the new advanced version of Apple TV comes with in-built Netflix and YouTube app, giving you the access to anything that’s uploaded on Netflix.

On the other hand, as of now, Google’s repository of ready shows isn’t as wide as that of Apple. It has already announced deals with Time Warner media subsidiaries, such as HBO, CNN, TNT, and TBS, as well as deals with CNBC. However, content from other media biggies is yet to come on-board. During the launch, Google TV will seemingly serve up content from third-party apps, such as Netflix, Amazon video-on-demand, or Sony Qriocity.

Google is counting high on apps segment of its new platform. Perceptibly, it intends to recreate the kind of success it has been enjoying with Android Apps marketplace. Being an open-source platform, Google TV presents a notable opportunity to developers. Its partnership with Pandora and NBA simply adds up to its appeal. Apple, as we know, doesn’t like sharing much with the open-source developers. Apple isn’t inviting developers to write apps for its Apple TV software, neither it is considering YouTube, Flickr, and Netflix as apps.

A stark difference between the two lies in recording TV shows. While Apple don’t allow its users to record TV shows for anytime viewing, Google do it for the users on DISH network. So, these are the key points, among various subtle others, that can help you draw a parallel between the two. Both are undoubtedly great platforms available with their characteristic offerings, so go through the reviews to check which one suits your needs to the best.

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